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Soften + Plump your lips with Rouge Coco

You’ve seen the billboards and the commercials and now it’s time you pick it up! Chanel’s latest lipstick collection, Rouge Coco comes in the sultriest of colors and lays on your lips as soft as silk. It combines fabulously wearable, lustrous colour and sensational comfort. And because it’s Chanel, there has to be an element of luxe detail—you’ll find the world-renowned CHANEL logo subtly etched on the lipstick.

Chanel’s beauty team refers to it as “a modern interpretation of classic creme lip color,” and “an homage to the rich life and legacy of Coco Chanel.”

This new lightweight lip color glides on for easy application, and features a Hydratendre complex to help soften, soothe and condition lips – even boosting their ability to hold in moisture – for a plumper, smoother and healthier-looking appearance. A range of wearable shades with full-coverage finishes, from matte to pearl to soft shimmer.

You can pick it up at the Beauty Department at macy’s for $30.

*Derek’s Style Tip: Everytime i see these ads i melt!!! Alot of my Bff’s own this lipstick and every time I ask one of them what they are wearing… CHANEL.